![]() The Girl Scout brand has not been static. Historically the unique shade of “Girl Scout green” and the singular Girl Scout Trefoil have come to symbolize the Girl Scout movement. The Girl Scout brand is considered one of the most “valuable” brands in the world. And the rest is history that is still being made today. Juliette Gordon Low organized the first meeting of what is now known as the Girl Scouts in 1912. But, you ask, does any of this have to do with trademarks. After years of production from dozens of commercial bakers, at the end of the 20 th century, the Girl Scouts consolidated production of their annual delights with just two bakers. They astutely (like all great entrepreneurs) decided to up their supply by contracting the production of the iconic Girl Scout Cookies to commercial bakers. However, by the 1930s Girl Scout’s home kitchens could no longer keep up with demand. In the beginning, Girl Scout Cookies were cooked in home ovens by the girl scouts and their sous chefs. So where is the trademark in Girl Scout Cookies? ![]() Oreos sold $675 million of cookies in 2018. Just to put the Girl Scouts and its cookies in perspective, according to Fortune magazine, Girl Scout members sell about 200 million boxes of cookies each year for a total of about $800 million. ![]() It goes without saying that the Girl Scouts have mastered the art of selling cookies (see 100 Years of Girl Scout Cookie History). For over 100 years, the Girl Scout Cookie Program has played a “huge role in transforming girls into G.I.R.L.s (Go-getters, Innovators, Risk-takers, Leaders) ™.” The Girl Scout Cookie Program is more than just great cookies for supporters like us. But did you know that Girl Scout Cookies are more than just great cookies sold for a month or so every year? The Girl Scout Cookie and what is generally referred to by people in the know (according to the my. website) as the Girl Scout Cookie Program started in 1917 when girls in Muskogee, OK came up with the idea of selling cookies made at home to fund their projects. It is not an understatement to say that the Girl Scout Cookie is iconic.
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